New Passage logo and strapline

Following consultation with clients, staff and volunteers, The Passage has rebranded with a new logo and strapline, and a new website.  The logo can be seen at the top of this page.

We wanted a simple logo and strapline that showed what we do in a more visible way. Every client should feel that as they pass through the door of The Passage they have the opportunity to use our services to end their homelessness for good; to begin a new and positive stage in their lives.

Our previous strapline was ‘helping homeless people’. However, we do so much more than simply help. Our focus with every client we see is to end their homelessness, but to always recognise that every single client is an individual that needs a tailored response to their individual needs. The Passage to ending homelessness’ signals that The Passage is the place where people should come to begin their journey towards ending their homelessness.

With many charities spending over £100,000 in rebranding exercises, The Passage has not had to spend a penny on the design work. Mick Clarke, Passage CEO said: “We want to ensure we are wise custodians of donations so that they can go to the people that need them the most. I am therefore very glad to say that we were very fortunate that the design of the logo was carried out on a pro bono basis, by Chris Harlow and Adrianne LeMan, and that The Passage has not had to pay anything towards this work.”